This packaging redesign for Bask Bear Coffee, a Malaysian coffee brand, was a group collaboration between me, Fatimah Fanisa Rania (graphic designer), Najma Rahmi Sophia (fashion designer) and Velya Aisyah Sayyidina (graphic designer) as a commercialization product. In short, commercialization is the process of bringing new products or services to market, thus this food and drink packaging redesign was our product of choice.

Bask Bear Coffee is our brand of choice because their existing packaging for multiple food and drink items only comes in a paper bag in different sizes. Such packaging is easy to carry for short distances but it is not the most secure design for food delivery services like FoodPanda and GrabFood. Therefore, we came up with designing a takeaway packaging design for set meals in a form of a compact and secure box.