I’ve done a redesign of Tropicana Orange’s packaging and label design. This new look is to appeal to a younger, trendy audience to consume Tropicana’s drink.

Tropicana Orange Juice is known for its signature orange and straw as the main imagery for every packaging, hence I maintained it’s straw concept by making the packaging look like a “Boba Milk Tea” cup with a lid that can place the straw through the top that visually looks like an orange. The label design uses a cute orange mascot on a swing as the subject to represent a fun look for the brand, followed by an orange pattern in the background and liquid-like lines for the “juice” effect.